The American Society for Aesthetic Plastic Surgery has launched Project Beauty, a new consumer website that will cover a range of beauty topics through videos, blog entries, and forums.
The site’s goal is to deliver consumers from confusion and cut through the clutter, by answering consumer questions such as: What treatments work? Which donâ??t? How can you tell if a product is legitimate or just marketing hype?
To kickoff the launch of Project Beauty, the site is hosting a month-long giveaway contest called 30 Days of Beauty. Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize (prizes include a Sonicare toothbrush; Mederma Stretch Marks Therapy; and SmashBox cosmetics) per day. To win, people must join the Project Beauty Community, and enter daily to win the prize of the day.
Project Beauty is updated on a weekly basis and features a list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to cosmetic surgery.
Current videos include a teenager who shares her reasons for getting rhinoplasty at fifteen; a step-by-step guide to applying makeup for the day; and a dentist who shares why he got a facelift.
Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube to promote the website and share valuable information and videos from ProjectBeauty.com with a wide audience of viewers.
To join the Project Beauty community, sign up at www.projectbeauty.com.
Dr. Craig Jonov is a board-certified cosmetic surgeon based in Lynnwood, serving the Seattle area. With extensive training in facial, breast, and body procedures, he combines surgical expertise with artistic precision to achieve natural-looking results. Dr. Jonov also specializes in advanced injectable treatments and non-surgical rejuvenation techniques. Recognized for his commitment to safety and innovation, he is an active member of leading cosmetic surgery organizations and is dedicated to providing personalized care tailored to each patient’s goals.
