The site’s goal is to deliver consumers from confusion and cut through the clutter, by answering consumer questions such as: What treatments work? Which donâ??t? How can you tell if a product is legitimate or just marketing hype?
To kickoff the launch of Project Beauty, the site is hosting a month-long giveaway contest called 30 Days of Beauty. Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize (prizes include a Sonicare toothbrush; Mederma Stretch Marks Therapy; and SmashBox cosmetics) per day. To win, people must join the Project Beauty Community, and enter daily to win the prize of the day.
Project Beauty is updated on a weekly basis and features a list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to cosmetic surgery.
Current videos include a teenager who shares her reasons for getting rhinoplasty at fifteen; a step-by-step guide to applying makeup for the day; and a dentist who shares why he got a facelift.
Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube to promote the website and share valuable information and videos from ProjectBeauty.com with a wide audience of viewers.
To join the Project Beauty community, sign up at www.projectbeauty.com.