Aesthetic Plastic Surgery Society’s Predictions for 2011

2011 plastic surgery predictionsThe American Society for Aesthetic Plastic Surgery (ASAPS) came up with a list of predictions for cosmetic plastic surgery in 2011 based on interviews with leading plastic surgeons around the country.

They highlighted several areas where they expect to see growth: facelifts, injectables and body contouring.

As the economy improves, the Society says the demand for facelift surgery will increase, as those who have been putting off the surgery for the past few years will be ready in 2011.

The growth of injectables, already the most popular non-surgical procedure according to ASAPS’s 2009 statistics, will continue to increase in popularity as they evolve and new products enter the market. Botox, Juvederm and Restylane are a few of the many choices available today.

According to ASAPS, body contouring procedures will also be on the rise as more obese people turn to weight loss surgery and then to cosmetic procedures, such as abdominoplasty, lower body lifts and upper arm lifts, after they lose a significant amount of weight.

The Society also predicts that in coming years patients will be seeking more posterior body lifts, buttock lifts, surgical and nonsurgical buttock augmentations to shape and augment their buttocks thanks in part to celebrities like Kim Kardashian and Jennifer Lopez who have made it a must-have accessory.

One area where they see change ahead is in fat reduction techniques. While liposuction will remain the standard in surgical fat reduction, new non-surgical techniques will continue to be developed, including freezing, zapping and lasering fat, as possible alternatives to surgery.

The Society unfortunately sees consumers looking for bargains on cosmetic procedures, which will lead to an increase in plastic surgery “horror” stories, such as when patients get discount injectables bought overseas and cosmetic procedures performed by untrained practitioners. This can be avoided by choosing a board-certified plastic surgeon.

For the full list of predictions, visit

New Website Covers All Things Beauty, Offers Month-long Contest

Project Beauty website home pageThe American Society for Aesthetic Plastic Surgery has launched Project Beauty, a new consumer website that will cover a range of beauty topics through videos, blog entries, and forums.

The site’s goal is to deliver consumers from confusion and cut through the clutter, by answering consumer questions such as: What treatments work? Which donâ??t? How can you tell if a product is legitimate or just marketing hype?

To kickoff the launch of Project Beauty, the site is hosting a month-long giveaway contest called 30 Days of Beauty. Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize (prizes include a Sonicare toothbrush; Mederma Stretch Marks Therapy; and SmashBox cosmetics) per day. To win, people must join the Project Beauty Community, and enter daily to win the prize of the day.

Project Beauty is updated on a weekly basis and features a list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to cosmetic surgery.

Current videos include a teenager who shares her reasons for getting rhinoplasty at fifteen; a step-by-step guide to applying makeup for the day; and a dentist who shares why he got a facelift.

Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube to promote the website and share valuable information and videos from with a wide audience of viewers.

To join the Project Beauty community, sign up at

Dads Desire Makeovers Too

Blond manYou may have heard of the â??mommy makeover phenomenonâ??where new moms get several cosmetic proceduresâ??typically a breast augmentation, tummy tuck, and/or breast liftâ??to help return their bodies to their pre-pregnancy shape.

And while women make up the majority of plastic surgery patients, men see the benefits as well. According to 2009 statistics from the American Society of Plastic Surgeons (ASPS), men received 13 percent of all cosmetic surgical procedures and 9 percent of all cosmetic minimally-invasive procedures performed last year in the United States.

Dad Bill Neville, 52, recently shared his plastic surgery story with reporter Elise Morgan of WHNT NEWS 19 in Huntsville, Alabama. Neville has a four-year-old son and began to worry about how old he looked. “He’s going to start t-ball, swimming, and I don’t want to be out there with the rest of the dads and have them looking at me like, ‘Hey! Grandpa is out here to watch his grandson!'” he said.

Neville realized he could change some things with diet and exercise but decided to get plastic surgery as well. “Just rolling back the clock a bit on this turkey gobbler and possibly getting the skin off my eyelids would be great,” he said before he had surgery.

Neville’s surgeries included his eyelid, a facelift, a neck lift, laser resurfacing of his skin, and injections to fill in wrinkles. “I was hoping not to look real “plasticky” and stretched, and I don’t think I do,” said Neville. “I think it looks real natural and everyone I’ve talked to thinks it looks great.”

Wondering what the most common procedures men ask for? ASPS statistics show that the top 5 cosmetic surgical procedures and minimally-invasive cosmetic procedures for men last year were:

  1. Rhinoplasty (surgical) / Botox (minimally-invasive)
  2. Eyelid surgery / Microdermabrasion
  3. Liposuction / Laser hair removal
  4. Breast reduction / Chemical Peel
  5. Hair transplantation / Wrinkle fillers

The full story and a video of Bill Neville is on the WHNT News website: Plastic Surgery for Men Isn’t Taboo.

Related story: A guy could get used to this no-lines life – A male Los Angeles Times reporter writes about his experience getting Botox treatment.

Economic woes spell wrinkles for Botox

Cosmetic surgery is no longer the sole province of the rich. In particular, more and more people of the middle class are using Botox to soften their facial wrinkles. But with the recent economic downturn, many of those people are cutting back on Botox treatments and other luxury purchases. The cosmetic surgery market was once thought to be immune to such money troubles, but as it appeals to a broader range of customers it becomes less resistant to downturns in the economy.

A recent report found that the market for minimally invasive cosmetic treatments like Botox, dermal fillers and cosmetic lasers doubled between 2000 and 2006. But over the past year, the stock prices for the companies that produce those treatments have fallen considerably as many cosmetic surgeons across the country have reported a drop in their practices. Companies are trying to cope by developing new treatments that can provide more long-lasting results.

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